The nature’s purest collection is premium, organically grown and naturally colored cotton-nature in its simplest form for baby. Every nature’s purest product is solely created from cotton buds that grow in natural shades of cream, brown and green. They represent the earth’s colors and creations at their best without the addition of unnatural pesticides, chemicals or dyes. Each cotton bud is hand-picked and transformed into simple, uncomplicated fabrics that are beautifully designed to comfort and protect your newborn baby. Natures purest is truly 100% natural and pure. Good for baby good for the environment.